International strategic adviser with over 25 years experience delivering strategy, reputation management and stakeholder engagement counsel in the trade, investment and digital and technology sectors globally.

I support clients in building and protecting their reputations by delivering counsel that helps minimise risk and enhances the impact of their strategic and tactical decisions.

Based in the UK, I have extensive experience working across Europe - including Germany, France, Switzerland and Spain, as well as the Middle East - United Arab Emirates (Dubai and Abu Dhabi), Oman and Qatar, and South East Asia - Malaysia, Indonesia, Thailand and Singapore.

I work with clients and through agencies and consultancies, delivering strategy, consultancy, advisory counsel and training to senior-level leadership in the following sectors - government, financial services, private equity and corporate venture capital, technology, telecommunications, media, marketing and communications, not-for-profit and others.

Success is not just down to the trade, investment or technology strategies but how these are perceived by end users, beneficiaries and stakeholders.

Between 2016 and 2019 I supported the UK Government’s Department for International Trade’s (DIT) Digital, Data and Technology (DDaT) Directorate as its Head of Communications and Engagement.

I was brought in to create this position, establish it within the department and across Government and hand it over to a civil servant.

I supported senior management and DDaT product teams with strategic and tactical work, including the development of strategy, messaging, and engagement communications activity in order to secure service adoption for its various internal and external facing tools.

In 2022, I was brought back into the new Department for Business and Trade to support their Skills and Services Directorate across a range of projects and events at MWC Barcelona, MWC Africa, Fintech Festival Singapore and South by Southwest.

My other current and past clients include Unilever, The Council of Europe, the Organisation for Security and Cooperation in Europe (OSCE), DTC/DeBeers, Intel Capital, FinTech Worldwide, Abu Dhabi Tourism & Culture Authority, Etihad Airways, The UAE General Civil Aviation Authority (GCAA), Saudi Arabia Ministry of Health, Al-Jazeera, Zanerva, ASTRO Holdings, Bank Negara Malaysia (National Bank of Malaysia), Bank of Thailand, The Securities Commission Malaysia, Telekom Malaysia, BP Indonesia, SingHealth, Monsanto, Adama and others.

Outside of work, I am a member of the UK’s Public Relations Consultant’s Association (PRCA) and a Freeman of the City of London’s Stationers’ Company. I was also a board member of the UK's Chartered Institute of Public Relations (CIPR) and one of the founding members of its social media advisory panel (CIPRSM).

I have delivered guest lectures around the world, including in Dubai, Singapore and Johannesburg, as well as the University of Cambridge's Judge Business School, University of the Arts London College of Communications, Google and the annual Global Corporate Venturing conference.

Get in touch if you need support or have any questions!