British Airways CEO Sean Doyle’s letter to customers signals a transformation for the airline and its reputation. But will it deliver and how can it regain confidence in aggressive short and long-haul markets? Simple, redesign the offer and engage Communications and digital innovation professionals to the job.
All in comment
Last week the Edelman Trust Barometer 2022 and the Royal Society’s research on the online information environment highlighted the impact of social media on the decrease in trust and reputation of governments and the media. How can this be resolved?
Risk and reputation management are critical skills in the communications profession today. Why are they lacking?
My view of RISJ's Journalism, Media, and Technology Trends and Predictions 2022
Mt view of Reuters Institute’s Journalism, media, and technology trends and predictions 2022
12 Trends for 2021
Here are some technology, innovation, trade and public relations trends to look out for in 2021. Normally will be returning, but slowly and the appetite for innovation will be greater than ever.
The UK’s COVID-19 track and trace App is out
The UK’s COVID-19 track and trace app is out. Download it and use it, but for it to work all other parts of the service need to work.