Strategy, communications & investor engagement for leaders

Strategic advisor based in London with 25+ years’ experience helping businesses, governments, and investors shape growth strategy, establish and lead strategic communications, manage policy and stakeholder engagement, and access capital.

I work across trade, investment, technology and innovation—connecting start-ups and scale-ups with venture capital, corporate venture, family offices and private equity, and helping investors and enterprise organisations engage effectively in the UK and global markets.

Get in touch to discuss your company’s goals and the strategic support you need.

Visit my blog for insights, connect with me on LinkedIn, and subscribe to my Reputation Matters newsletter for practical guidance on strategy, communications, and reputation-building that drives growth and investor trust.

 
About me
 
Featured
Geopolitics, Trust and the 2026 Strategy Test
opinion
Geopolitics, Trust and the 2026 Strategy Test
opinion

Six signals for 2026 that leaders in government, technology, and investment should act on now. A strategic view of geopolitics, trust, and reputation as operating constraints, with practical implications

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opinion
Sorrell Is Wrong: Reputation Matters More Than Reach
opinion
Sorrell Is Wrong: Reputation Matters More Than Reach
opinion

Sir Martin Sorrell is wrong to claim PR is dead. His view reduces communications to volume and reach. That logic belongs to advertising, not leadership. Reputation is built privately as much as publicly, through trust, judgement and behaviour over time. Flooding the internet creates noise, not credibility.

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opinion
FIFA’s World Cup 2026 Pricing Damages Football’s Brand
opinion
FIFA’s World Cup 2026 Pricing Damages Football’s Brand
opinion

FIFA’s pricing strategy for the 2026 World Cup risks doing lasting damage to football’s reputation in North America. By prioritising short-term revenue over accessibility and atmosphere, FIFA is undermining the fan culture that gives the game its global appeal. In a market where football still competes with established sports, excluding core supporters weakens the live experience, erodes trust, and ultimately harms the long-term business of the game.

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opinion
 
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