In an era where misinformation spreads faster than facts, companies must be prepared to defend their reputation against targeted attacks—especially when they come from high-profile individuals with vast online influence. The recent controversy involving Elon Musk and Verizon’s $2.4 billion FAA contract is an example of how social media can be weaponised to undermine competitors. Musk’s comments on X (formerly Twitter) not only questioned Verizon’s technology but also influenced public perception, investor confidence, and even regulatory discussions.
This blog explores how corporate misinformation can harm corporate reputation, what businesses can learn from Verizon’s situation, and a structured approach to protecting public and stakeholder trust in the face of digital disinformation.