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The Strategic Power of Storytelling: How Narratives Shape Identity, Drive Investment, and Influence Policy

Storytelling is a key pillar and a strategic tool that governments and businesses can leverage to build trust, shape perceptions, and drive action. At the recent recent Milken Institute Middle East and Africa Summit last week, the institute hosted a panel discussion titled ‘The Art of Storytelling: Shaping Culture, Identity, and Global Impact, that highlighted the value of this strategic activity to build reputation and trust.

How UK University Spin-Outs Drive Innovation: Strategy, Stakeholder Engagement, and Economic Growth

UK universities technology transfer and spin-outs fuel innovation and economic growth. As a nation, we are fifth the global innovation index, yet, compared to other nations, more needs to be done to turn research that our academics do into transformative science and technology that can deliver growth and jobs. We are competing on the global stage and we need effective positioning and strategic communications.

The Return of 'America First': How to Communicate Strategic Re-Alignment To Trump’s Business Protectionist Policies?

The US has elected Donald J Trump as it’s 47th President in a bitterly fought election. His policies and control of the Senate are likely to re-shape how America works, lives and influences the world. Businesses now have to re-align their strategies and communications in order to trade in the world’s biggest market. Here are five strategy and strategic communications recommendations to help businesses minimise the incoming risk.

Building Trust Is the Key to Unlocking High-Growth Sectors

McKinsey's ‘The Next Big Arenas Of Competition’ report outlines 18 key areas and sectors the firm believes will shape the world by 2040 and deliver strong financial and societal returns. To secure this, start-ups and companies in these arenas and sectors must invest in building trust and their reputation. Reputation will help unlock value and growth.

How News Avoidance Is Reshaping Reputation Strategy: Critical Insights for Business Leaders, Investors, and Government Decision-makers

The Reuters Institute for the Study of Journalism published an article this week that discussed the growing trend of news avoidance amongst specific audience groups. The establishment of ‘news avoidance’ is having a profound implication not just for governments but also for businesses and their efforts to build and manage their reputations.

Maximising the UK Industrial Strategy: A Guide for Business Leaders, Investors, and Policymakers

Today, the UK government published its Industrial Strategy Green Paper, a public consultation that asks businesses to' help shape the industrial strategy.’  Timed to coincide with the International Investment Summit, the Green Paper presents the government’s vision for driving long-term economic growth. Yet, while it is being unveiled at a gathering of international investors, the UK must support the creation of a corporate venture capital ecosystem that can support UK innovation that can deliver growth.

How to fix the misunderstandings of strategy

Every company, government and investor has a strategy. Every organisation will have hundreds of strategies, but many of these guiding documents are not strategies. Many are not even aligned with a vision or destination but are instead a collection of tactical activities that fail to deliver true value. Here are some tips to help unlock strategic rewards.