My thoughts on strategy, communications and digital and technology, and how it’s creating opportunities and transforming service delivery in businesses and governments.
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Strategic communication and stakeholder engagement are not optional for entrepreneurs, start-ups, and investors—they’re essential for driving growth and building resilience. This blog explores how embedding these strategies from the outset helps businesses overcome challenges, attract investment, and achieve sustainable success.
Misinformation is no longer just a societal issue—it’s an economic and strategic risk. From disrupting financial markets to eroding corporate reputations, the pervasive spread of false information is reshaping how businesses and governments operate. CEOs and senior executives must address this challenge with robust strategies that combine transparency, proactive communication, and stakeholder engagement. The World Economic Forum’s Global Risks Report 2025 underscores the urgency of tackling AI-driven disinformation, a risk that threatens to destabilise societies and economies alike. Is your organisation prepared to navigate this fragmented digital landscape.
The UK’s AI Opportunities Action Plan targets £400 billion in economic value by 2030. Achieving this vision demands more than investments—it requires a cultural shift from risk aversion to innovation.
This blog explores how policy, fiscal incentives, and strategic communications can drive this transformation. Learn how businesses, investors, and leaders can collaborate to build trust in AI, embrace calculated risks, and shape a future of innovation and prosperity.
The Reuters Institute for the Study of Journalism 2025 Trends Report outlines how AI and technology are changing the media landscape. Here are my recommendations on how businesses and governments must adapt their communication to reach better and engage with stakeholders, and rebuild trust.
Storytelling is a key pillar and a strategic tool that governments and businesses can leverage to build trust, shape perceptions, and drive action. At the recent recent Milken Institute Middle East and Africa Summit last week, the institute hosted a panel discussion titled ‘The Art of Storytelling: Shaping Culture, Identity, and Global Impact, that highlighted the value of this strategic activity to build reputation and trust.
UK universities technology transfer and spin-outs fuel innovation and economic growth. As a nation, we are fifth the global innovation index, yet, compared to other nations, more needs to be done to turn research that our academics do into transformative science and technology that can deliver growth and jobs. We are competing on the global stage and we need effective positioning and strategic communications.
The US has elected Donald J Trump as it’s 47th President in a bitterly fought election. His policies and control of the Senate are likely to re-shape how America works, lives and influences the world. Businesses now have to re-align their strategies and communications in order to trade in the world’s biggest market. Here are five strategy and strategic communications recommendations to help businesses minimise the incoming risk.
McKinsey's ‘The Next Big Arenas Of Competition’ report outlines 18 key areas and sectors the firm believes will shape the world by 2040 and deliver strong financial and societal returns. To secure this, start-ups and companies in these arenas and sectors must invest in building trust and their reputation. Reputation will help unlock value and growth.
The Reuters Institute for the Study of Journalism published an article this week that discussed the growing trend of news avoidance amongst specific audience groups. The establishment of ‘news avoidance’ is having a profound implication not just for governments but also for businesses and their efforts to build and manage their reputations.
