The Adverting Standards Authority (ASA) siloed approach to regulating social media highlights this regulatory body’s lack of understanding of real-time communication channels.
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The Adverting Standards Authority (ASA) siloed approach to regulating social media highlights this regulatory body’s lack of understanding of real-time communication channels.
The Chartered Institute of Public Relation’s announced today that it has brought together some of the UK’s most eminent social media thinkers “to provide input into the Institute’s policy guidance, education and training.” Led by CIPR Board Member and Stainforth MD Rob Brown the advisory board is charged with looking at the impact of social media on “online reputation developments, convergence in marketing communications and best practice social media measurement.”