Convergence. This was one of the keywords that came of out of this year’s 2011 Financial Times Digital Media & Broadcast Conference. It’s taking me some time to pen this, but I wanted to share some of the key points that were discussed.
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All tagged apple
Convergence. This was one of the keywords that came of out of this year’s 2011 Financial Times Digital Media & Broadcast Conference. It’s taking me some time to pen this, but I wanted to share some of the key points that were discussed.
The BBC’s User-Generated-Content (UGC) unit will be celebrating its fifth birthday this summer. Since it was set up in 2005, the unit has quietly been transforming how the BBC gathers and reports news. The unit is now a hub of 23 journalists that sift through stories, pictures and videos sent in by people who either have a story to tell or find themselves at the centre of a newsworthy event.
A lot of rumours are floating around at the moment about how publishing companies are developing digital platforms for the print offerings.
Britain is a country with little focus on customer care. In fact for many UK businesses rewarding customers for their spend and loyalty appears to be an after thought. Rarely do companies invest in their customers so to get them to do the ‘word-of-mouth’ sale on their behalf, which as we know is the best endorsement and way to get new customers in.
You just can't stop wondering how Apple keep picking the best, catchiest tunes for their ads - let it be for their Macs, iPods or iPhones. The thing is that they always appear to choose tracks that fit with their products and get us head-banging down the street and fall further in love with Apple.