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Social media appears to be growing up. The Financial Times ran a special report on Digital Business this week with a lead headline that said it all, “Business starts to take Web 2.0 tools seriously”. Jessica Twentyman’s article highlighted how, “far from being frivolous distractions, social networking tools can help streamline processes”.
Channel 4 are currently running a great fly-on-the-wall documentary on Heston Blumenthal’s attempt to rescue the once iconic Little Chef roadside restaurant chain. The ‘Big Chef Takes On Little Chef’ programme appears to give an insight into the challenge that Heston faces in reinventing this once great roadside diner.