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Following on from the CIPR’s acclaimed Digital Impact conference last month the institute will be hosting a series of social media meetings this summer. Entitled The CIPR’s Social Summer events will take place every Thursday until the end of August and will bring together leading PR and social media professionals to discuss and debate this ‘not so new’ communications channel. Speakers include Philip Sheldrake, who yesterday presented a session on analytics, Andrew Smith, Stuart Bruce, Stephen Waddington, Steve Earl and myself.
Senior media and communications executives met in London this week for the 2010 FT Digital Media and Broadcast conference (#ftmedia10). At the heart of the debate were the questions of how the sectors were emerging from the global recession and the impact of online and social media on the creative industry and its revenues. WPP Group Chief Executive Sir Martin Sorrell launched the opening salvo by questioning companies that, from an advertising perspective, were being over-optimistic about social media. Sir Martin described social media as a phenomenon that was “personal” and therefore “not suited to being invaded by adverts.” He was right. This phenomenon is personal and it works because it’s based on conversational marketing that’s more suited to public relations than advertising.
The MacTaggart Lecture took place last week with News Corporation’s James Murdoch deciding at long last to take the stand at the MediaGuardian Edinburgh International TV Festival.Murdoch wasted no time in setting his stall out to get support as he painted a grim picture of the state of the UK’s media industry. Pointing the finger at the BBC, Murdoch described the corporation as a villain that had a “chilling” hold on the UK media landscape.
The Department of Culture, Media and Sport (DCMS) has decided to keep us waiting for their interim ‘Digital Britain’ report which was due out today, 26 January 2009. A spokesperson confirmed that it’s been delayed until the end of the month, which to us is the end of the week. Anyhow, the long awaited report, which won’t be finalised until late Spring this year, is expected to outline the Government’s vision for, er, a Digital Britain.