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Facebook Credits came out of beta in January this year. Since it was launched in May 2009 in alpha it was believed that Credits would be used solely by people playing social games such as FarmVille and Mafia Wars. Virtual currency would give gamers that added experience when competing with their friends on Facebook. Those thinking that might have missed the whole point about Facebook having it’s own currency and the opportunity that it presents to companies and causes.
Convergence. This was one of the keywords that came of out of this year’s 2011 Financial Times Digital Media & Broadcast Conference. It’s taking me some time to pen this, but I wanted to share some of the key points that were discussed.
If proof was needed that social media empowers people and fuels revolutions then you should look at the unfolding situations in #Tunisia, #Egypt and countries in the middle-east. Facebook, Twitter and Egypt’s own Masrawy have connected people and empowered them to share their thoughts and opinions on how their states are governed. The adoption of social networking in Arabic-speaking states has gone relatively unnoticed. Yet according to web research firm Alexa the top sites in Tunisia and Egypt are Facebook, Twitter and search company Google
Social media and networking channels have during the past year established themselves as the preferred method of communication amongst the varied publics that we interact with. Facebook, Twitter and Youtube have become part of the mainstream.
It has been an interesting year for public relations. The recession has affected how businesses communicate. Reputation and issues management have been the watchwords as companies throughout the world battled to safeguard their image and reputation during what could be described as the first major downturn in this globalised era. And it has taken no prisoners as it spread across sectors and continents, highlighting how interconnected we all are today
Nic Newman summed up the impact that social media is having on journalism when he said that based on volume and time spent on site, “Facebook was six times bigger than CNN.” People today spend more time on social networking sites than on news sites, with industry commentators citing this to highlight the reason for the supposed death of news and quality journalism.