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Never doubt how Social Media can help develop and drive a brand. To give you an example of its power you need look no further than Spotify, a company that’s taken the online community by storm since it was founded in 2006 and launched in the UK in October 2008. Six months on and at a OpenMusicMedia event in London last week Spotify founder and CEO Daniel Ek confirmed that the company had just days before secured its millionth subscriber, with tens of thousands more joining by the day.
You just can't stop wondering how Apple keep picking the best, catchiest tunes for their ads - let it be for their Macs, iPods or iPhones. The thing is that they always appear to choose tracks that fit with their products and get us head-banging down the street and fall further in love with Apple.