Social media and networking channels have during the past year established themselves as the preferred method of communication amongst the varied publics that we interact with. Facebook, Twitter and Youtube have become part of the mainstream.
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Social media and networking channels have during the past year established themselves as the preferred method of communication amongst the varied publics that we interact with. Facebook, Twitter and Youtube have become part of the mainstream.
KPMG reports that that consumers are "spending less on traditional and digital media than six months ago, but consuming more." The six-monthly KPMG Media and Entertainment Barometer released yesterday shows that average spend per UK consumer on traditional media fell from "from £9.19 in September 2009 to £7.46 in March 2010 and spend on digital media also fell (from £1.99 to £0.98)."