All tagged publishing

The CIPR's Social Summer

Julio Romo
comment, events

Following on from the CIPR’s acclaimed Digital Impact conference last month the institute will be hosting a series of social media meetings this summer. Entitled The CIPR’s Social Summer events will take place every Thursday until the end of August and will bring together leading PR and social media professionals to discuss and debate this ‘not so new’ communications channel. Speakers include Philip Sheldrake, who yesterday presented a session on analytics, Andrew Smith, Stuart Bruce, Stephen Waddington, Steve Earl and myself.

Technology and the rise of 'real-time public relations'

Julio Romo
comment

Last week Google decided to launch a salvo against the news industry by attacking plans by some outlets to introduce paywalls. Armed with an array of statistics Google’s Chief Economist Hal Varian highlighted how “newspapers have never made much money from news” and that they could “save a lot of money if the primary access to news was via the internet.” In effect, what Varian was saying is that print is dead, bin the paper and move all your content online. Simple. But is he right and would such a strategy save the news and publishing industries?

Financial Times Digital Media and Broadcast Conference - A Changing Landscape

Julio Romo
comment

Senior media and communications executives met in London this week for the 2010 FT Digital Media and Broadcast conference (#ftmedia10). At the heart of the debate were the questions of how the sectors were emerging from the global recession and the impact of online and social media on the creative industry and its revenues. WPP Group Chief Executive Sir Martin Sorrell launched the opening salvo by questioning companies that, from an advertising perspective, were being over-optimistic about social media. Sir Martin described social media as a phenomenon that was “personal” and therefore “not suited to being invaded by adverts.” He was right. This phenomenon is personal and it works because it’s based on conversational marketing that’s more suited to public relations than advertising.

#newsrw: how is journalism developing?

Julio Romo
comment

We all know how the downturn in advertising spend has affected the press and publishing industries. Newsrooms appear to have been decimated as publishers across all sectors laid journalists out to pasture. In far too much haste commentators wasted no time in penning the obligatory obituary for their own industry. But how wrong they appeared to have been. If there was one thing that came from last week’s news:rewired conference at London’s City University it was that journalism is rediscovering itself and using technology and it’s audience to do an even better job.

Writing on the wall?

Julio Romo
comment

Remember when iTunes was released way back in January 2001? Really, do you remember? At it’s launch Steve Jobs was confident. He knew what he was giving us and how it might transform our music listening and buying habits. At the unveiling at Macworld Expo Jobs said: “iTunes is miles ahead of every other jukebox application, and we hope its dramatically simpler user interface will bring even more people into the digital music revolution.” With that straight to the point statement the landscape for the music industry and other associated creative industries changed.