My thoughts on strategy, communications and digital and technology, and how it’s creating opportunities and transforming service delivery in businesses and governments.
Sign-up to my RSS feed or follow me on Twitter or LinkedIn.
Listen to my podcast on Acast, Apple Podcasts, Google Podcasts or Spotify.
All tagged reputation
Comments by Sky Sports presenter Richard Keys and pundit Andy Gray about assistant referee Sian Massey and West Ham Deputy Chairwoman Karen Brady this weekend highlight the problem that football in the UK has. Their off-air sexist remarks highlight outdated and out of touch views in the The Premier League, Championship and lower divisions. Dealing with them, will help give UK football a much needed rebrand.
Social media and networking channels have during the past year established themselves as the preferred method of communication amongst the varied publics that we interact with. Facebook, Twitter and Youtube have become part of the mainstream.
Last week Prime Minister Gordon Brown said about the election during the #leadersdebate that, “if it was all about style and PR, count me out.” The fact is that after his walkabout meeting with Rochdale pensioner Gillian Duffy it is PR, or lack of it, that highlights that he is stumbling along the election stump.
We all know how the downturn in advertising spend has affected the press and publishing industries. Newsrooms appear to have been decimated as publishers across all sectors laid journalists out to pasture. In far too much haste commentators wasted no time in penning the obligatory obituary for their own industry. But how wrong they appeared to have been. If there was one thing that came from last week’s news:rewired conference at London’s City University it was that journalism is rediscovering itself and using technology and it’s audience to do an even better job.
It has been an interesting year for public relations. The recession has affected how businesses communicate. Reputation and issues management have been the watchwords as companies throughout the world battled to safeguard their image and reputation during what could be described as the first major downturn in this globalised era. And it has taken no prisoners as it spread across sectors and continents, highlighting how interconnected we all are today
Britain is a country with little focus on customer care. In fact for many UK businesses rewarding customers for their spend and loyalty appears to be an after thought. Rarely do companies invest in their customers so to get them to do the ‘word-of-mouth’ sale on their behalf, which as we know is the best endorsement and way to get new customers in.
Bookmakers Better Bet have signed former Arsenal player Paul Merson as their new Brand Ambassador. An interesting choice given that Merse claimed some time ago to have lost £7 million on gambling, which led to him being declared bankrupt in 2007. So why appoint a self-confessed [former] gambling addict as the face of a bookies? Surely appointing Merson is like appointing La Winehouse as the brand ambassador for the Colombian Tourist Board.