All tagged technology

Remember when iTunes was released way back in January 2001? Really, do you remember? At it’s launch Steve Jobs was confident. He knew what he was giving us and how it might transform our music listening and buying habits. At the unveiling at Macworld Expo Jobs said: “iTunes is miles ahead of every other jukebox application, and we hope its dramatically simpler user interface will bring even more people into the digital music revolution.” With that straight to the point statement the landscape for the music industry and other associated creative industries changed.

The Government recently unveiled an advertising and communications campaign to promote the export opportunities that exist to British industry. Some might consider the timing to be odd given that the nation is in the middle of the worst recession in living memory. But a recent UK Trade and Investment (UKTI) conference in London at the beginning of the month proved otherwise.

Never doubt how Social Media can help develop and drive a brand. To give you an example of its power you need look no further than Spotify, a company that’s taken the online community by storm since it was founded in 2006 and launched in the UK in October 2008. Six months on and at a OpenMusicMedia event in London last week Spotify founder and CEO Daniel Ek confirmed that the company had just days before secured its millionth subscriber, with tens of thousands more joining by the day.