Clean energy and clean-tech is not only a a viable alternative to fossil fuels but also a profitable one too. Renewables might only be able to secure scale if it is repositioned as an industry and solution that creates jobs, growth and a strong return on investment. COP29 in Baku is hoping to deliver that helps deliver improved adoption for energy sources that is competitive with legacy fossil fuels.

Focusing on the money might be the only way we save the world.