Conversation and interview with Fathm Founder and CEO Fergus Bell on issues relating to trust in the age of misinformation. As the former Associated Press' (AP) International Social Media and UGC Editor, Fergus has a wealth of insight on all matters relating to verification of content online and how it impacts storytelling and truth and trust.

Fergus and I discuss the rise of misinformation and what journalism and communications professionals can do to increase trust in the media, government and corporate organisations.