My thoughts on strategy, communications and digital and technology, and how it’s creating opportunities and transforming service delivery in businesses and governments.
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Senior independent and international strategic adviser with over 25 years of experience delivering strategy, strategic communications and stakeholder engagement counsel in the trade, investment and digital and technology sectors globally.
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In today’s multipolar world, diplomacy is no longer the sole domain of governments. Multinational corporations are stepping into roles once reserved for diplomats—navigating geopolitical risks, engaging regulators, and shaping public policy. Corporate diplomacy is now essential for business resilience, reputation, and global growth.
The recent fire at Heathrow Airport exposed more than a power outage—it revealed critical gaps in the UK’s infrastructure resilience and crisis readiness. For leaders in government and business, the incident is a stark reminder: resilience, reputation, and rapid response must be built into strategic planning now.
Artificial Intelligence (AI) is transforming PR by dramatically improving tactical tasks like content creation and analytics. However, strategic advisory—rooted in human judgment, emotional intelligence, and cultural insight—remains essential. Leaders must blend AI efficiency with human expertise to achieve meaningful, trusted outcomes