My thoughts on strategy, communications and digital and technology, and how it’s creating opportunities and transforming service delivery in businesses and governments.
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Senior independent and international strategic adviser with over 25 years of experience delivering strategy, strategic communications and stakeholder engagement counsel in the trade, investment and digital and technology sectors globally.
Visit my blog or LinkedIn Profile to learn more about the importance of strategy and strategic communications in creating reputation, value, and growth.
As the world changes into a multipolar world, countries like China are losing interest in English as a foreign language. This will force Western companies to learn, trade and do business in local languages. Their reputations will be built or broken based on how they adapt to local culture and how consumers relate to their brand and values.
Storytelling is a key pillar and a strategic tool that governments and businesses can leverage to build trust, shape perceptions, and drive action. At the recent recent Milken Institute Middle East and Africa Summit last week, the institute hosted a panel discussion titled ‘The Art of Storytelling: Shaping Culture, Identity, and Global Impact, that highlighted the value of this strategic activity to build reputation and trust.
How strategy, strategic communications and stakeholder engagements can help mitigate the risks and turbulence of 2025.
