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How to secure Venture Capital in a Volatile Economy: The Critical Role of Reputation Management

American venture capital firms are making fewer deals. They are, as has been said before, keeping their investment powder dry for now. They are risk averse and seek opportunities where trust and reputation are factored into the business plan. But what can start-ups and companies looking for investments do to reassure VCs and other investors? I outline some initial strategic and tactical thinking and activities.