My thoughts on strategy, communications and digital and technology, and how it’s creating opportunities and transforming service delivery in businesses and governments.
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All tagged culture
As the world changes into a multipolar world, countries like China are losing interest in English as a foreign language. This will force Western companies to learn, trade and do business in local languages. Their reputations will be built or broken based on how they adapt to local culture and how consumers relate to their brand and values.
Storytelling is a key pillar and a strategic tool that governments and businesses can leverage to build trust, shape perceptions, and drive action. At the recent recent Milken Institute Middle East and Africa Summit last week, the institute hosted a panel discussion titled ‘The Art of Storytelling: Shaping Culture, Identity, and Global Impact, that highlighted the value of this strategic activity to build reputation and trust.
With trade barriers and protectionism increasing, understanding different international cultures will become an essential skill set for strategists, communicators and advisors..
Trust in Boeing is damaged after yet another safety issue. Repairing its reputation and regaining the trust of regulators, airlines, and passengers is going to be tough and requires a strategic rethink and refocus.
The UK and Europe are lagging behind the US in maximising the potential of tech companies founded in their respective national markets, but why?
Culture, perception and confidence are holding us. How do we resolve this?
