My thoughts on strategy, communications and digital and technology, and how it’s creating opportunities and transforming service delivery in businesses and governments.
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All tagged growth
As the world changes into a multipolar world, countries like China are losing interest in English as a foreign language. This will force Western companies to learn, trade and do business in local languages. Their reputations will be built or broken based on how they adapt to local culture and how consumers relate to their brand and values.
UK universities technology transfer and spin-outs fuel innovation and economic growth. As a nation, we are fifth the global innovation index, yet, compared to other nations, more needs to be done to turn research that our academics do into transformative science and technology that can deliver growth and jobs. We are competing on the global stage and we need effective positioning and strategic communications.
McKinsey's ‘The Next Big Arenas Of Competition’ report outlines 18 key areas and sectors the firm believes will shape the world by 2040 and deliver strong financial and societal returns. To secure this, start-ups and companies in these arenas and sectors must invest in building trust and their reputation. Reputation will help unlock value and growth.
The reputation of private equity companies has been poor, yet they contribute to the economy, often outperforming public-listed equities and other investment funds. Private equity firms need a new communications playbook.
Venture capital companies are still one of the leading investors in innovation and growth but because of the current fiscal landscape they are keeping back on many deals. Now could be the time for corporate ventures to move in and establish their capital and sector expertise. But to do this they need an effective strategy and communication.
The UK and Europe are lagging behind the US in maximising the potential of tech companies founded in their respective national markets, but why?
Culture, perception and confidence are holding us. How do we resolve this?
The EU has moved first with with EU AI Act. Where next for innovation and growth, and what are the impacts for companies, countries and other trading blocs?
