My thoughts on strategy, communications and digital and technology, and how it’s creating opportunities and transforming service delivery in businesses and governments.
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All tagged international
As the world changes into a multipolar world, countries like China are losing interest in English as a foreign language. This will force Western companies to learn, trade and do business in local languages. Their reputations will be built or broken based on how they adapt to local culture and how consumers relate to their brand and values.
strategic stakeholder engagement is more than who you know. It is about strategy and knowing the route to delivering positive outcomes. The skills needed are complex, but vital in today's business, investment and political world.
With trade barriers and protectionism increasing, understanding different international cultures will become an essential skill set for strategists, communicators and advisors..
Insight from my conversation with Reuters Institute Digital News Report 2020 Lead Author Nic Newman. We discuss the impact of digital and social on the media industry and how COVID is accelerating the pace of digital transformation. We also talk about misinformation and the impact on trust and reputation.
