All tagged misinformation
The 2025 Edelman Trust Barometer reveals a world grappling with distrust and grievance. Business leads as the most trusted institution globally at 62%, but growing concerns over misinformation, economic inequality, and institutional inaction threaten this fragile confidence. To rebuild trust, leaders must prioritise transparency, address societal grievances, and invest in workforce development and ethical practices. Trust is no longer a passive asset but an active strategy for sustainable growth and reputational resilience.
Mark Zuckerberg is ending fact-checking and content on Meta’s platforms, aligning his company with the values of the incoming Trump administration. This move increases the reputational risk to US and global companies that want to advertise on Facebook and Instagram. His view of freedom of speech has a price, will it be worth it?
Battenhall released its 2025 ‘The Year Ahead In Social’ report, which highlighted the rise in ‘dark social’ as a channel that people continue to move towards in a hyper-polarised environment. People want relevance and authenticity from brands that engage with them. Going siloed is becoming a trend.
The Reuters Institute for the Study of Journalism published an article this week that discussed the growing trend of news avoidance amongst specific audience groups. The establishment of ‘news avoidance’ is having a profound implication not just for governments but also for businesses and their efforts to build and manage their reputations.
Last week the Edelman Trust Barometer 2022 and the Royal Society’s research on the online information environment highlighted the impact of social media on the decrease in trust and reputation of governments and the media. How can this be resolved?
Here are some technology, innovation, trade and public relations trends to look out for in 2021. Normally will be returning, but slowly and the appetite for innovation will be greater than ever.
I recently spoke with the BBC’s Senior World Affairs Producer Stuart Hughes, about the challenges of social media and how he and the foreign affairs team have had to adapt to life online to deliver news during this COVID pandemic.
Conversation and interview with Fathm Founder and CEO Fergus Bell on issues relating to trust in the age of misinformation. As the former Associated Press' (AP) International Social Media and UGC Editor, Fergus has a wealth of insight on all matters relating to verification of content online and how it impacts storytelling and truth and trust.
Fergus and I discuss the rise of misinformation and what journalism and communications professionals can do to increase trust in the media, government and corporate organisations.
