All tagged misinformation

Media Literacy in the AI Era: Protecting Trust, Reputation

In a House of Lords inquiry, Dr Mhairi Aitken (Alan Turing Institute) and Professor Sander van der Linden (University of Cambridge) warned that AI-driven misinformation—seen by 40% of UK adults—undermines trust and reputation. They called for leaders to strengthen regulation, media literacy, and partnerships with tech platforms to uphold credibility.

Corporate Misinformation: How Elon Musk Targetted Verizon

In an era where misinformation spreads faster than facts, companies must be prepared to defend their reputation against targeted attacks—especially when they come from high-profile individuals with vast online influence. The recent controversy involving Elon Musk and Verizon’s $2.4 billion FAA contract is an example of how social media can be weaponised to undermine competitors. Musk’s comments on X (formerly Twitter) not only questioned Verizon’s technology but also influenced public perception, investor confidence, and even regulatory discussions.

This blog explores how corporate misinformation can harm corporate reputation, what businesses can learn from Verizon’s situation, and a structured approach to protecting public and stakeholder trust in the face of digital disinformation.

How to Rebuild Trust: Lessons from Edelman’s Trust Barometer 2025

The 2025 Edelman Trust Barometer reveals a world grappling with distrust and grievance. Business leads as the most trusted institution globally at 62%, but growing concerns over misinformation, economic inequality, and institutional inaction threaten this fragile confidence. To rebuild trust, leaders must prioritise transparency, address societal grievances, and invest in workforce development and ethical practices. Trust is no longer a passive asset but an active strategy for sustainable growth and reputational resilience.

How News Avoidance Is Reshaping Reputation Strategy: Critical Insights for Business Leaders, Investors, and Government Decision-makers

The Reuters Institute for the Study of Journalism published an article this week that discussed the growing trend of news avoidance amongst specific audience groups. The establishment of ‘news avoidance’ is having a profound implication not just for governments but also for businesses and their efforts to build and manage their reputations.

12 Trends for 2021

Here are some technology, innovation, trade and public relations trends to look out for in 2021. Normally will be returning, but slowly and the appetite for innovation will be greater than ever.