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All tagged perception
Clean energy and clean-tech is not only a a viable alternative to fossil fuels but also a profitable one too. Renewables might only be able to secure scale if it is repositioned as an industry and solution that creates jobs, growth and a strong return on investment. COP29 in Baku is hoping to deliver that helps deliver improved adoption for energy sources that is competitive with legacy fossil fuels.
Focusing on the money might be the only way we save the world.
The Reuters Institute for the Study of Journalism published an article this week that discussed the growing trend of news avoidance amongst specific audience groups. The establishment of ‘news avoidance’ is having a profound implication not just for governments but also for businesses and their efforts to build and manage their reputations.
The reputation of private equity companies has been poor, yet they contribute to the economy, often outperforming public-listed equities and other investment funds. Private equity firms need a new communications playbook.
Apple’s Design Chief Jony Ive announced last week that he was leaving Apple to set up LoveFrom, a new venture that will, of course, focus on product design. His first client will be his current employer Apple.
