My thoughts on strategy, communications and digital and technology, and how it’s creating opportunities and transforming service delivery in businesses and governments.
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All tagged reputation
The risk register is flashing red. With Donald Trump’s threatened tariffs destabilising global trade, businesses and investors face heightened uncertainty. Strategic communications professionals must now act as navigators, mitigating risk through scenario planning, government engagement, and crisis messaging to protect reputations and ensure stability.
The Stargate Project, a $500 billion initiative led by the U.S. government, SoftBank, and OpenAI, is set to redefine the global AI landscape. With cutting-edge infrastructure and support from tech giants like Microsoft, Arm, NVIDIA and Oracle, with investment from Softbank, Stargate aims to turbo-charge innovation across industries, from healthcare to energy and manufacturing. This transformative initiative offers unparalleled opportunities for businesses, investors, and governments worldwide. Discover how to navigate the risks, unlock strategic benefits, and position your company, start-up or investment portfolio at the forefront of this AI-driven revolution.
The 2025 Edelman Trust Barometer reveals a world grappling with distrust and grievance. Business leads as the most trusted institution globally at 62%, but growing concerns over misinformation, economic inequality, and institutional inaction threaten this fragile confidence. To rebuild trust, leaders must prioritise transparency, address societal grievances, and invest in workforce development and ethical practices. Trust is no longer a passive asset but an active strategy for sustainable growth and reputational resilience.
Strategic communication and stakeholder engagement are not optional for entrepreneurs, start-ups, and investors—they’re essential for driving growth and building resilience. This blog explores how embedding these strategies from the outset helps businesses overcome challenges, attract investment, and achieve sustainable success.
The Reuters Institute for the Study of Journalism 2025 Trends Report outlines how AI and technology are changing the media landscape. Here are my recommendations on how businesses and governments must adapt their communication to reach better and engage with stakeholders, and rebuild trust.
Mark Zuckerberg is ending fact-checking and content on Meta’s platforms, aligning his company with the values of the incoming Trump administration. This move increases the reputational risk to US and global companies that want to advertise on Facebook and Instagram. His view of freedom of speech has a price, will it be worth it?
Elon Musk’s political statements and attacks, are they his views, (most likely!) or tactics to safeguard his businesses and ventures (certainly!)?
As the world changes into a multipolar world, countries like China are losing interest in English as a foreign language. This will force Western companies to learn, trade and do business in local languages. Their reputations will be built or broken based on how they adapt to local culture and how consumers relate to their brand and values.
The US has elected Donald J Trump as it’s 47th President in a bitterly fought election. His policies and control of the Senate are likely to re-shape how America works, lives and influences the world. Businesses now have to re-align their strategies and communications in order to trade in the world’s biggest market. Here are five strategy and strategic communications recommendations to help businesses minimise the incoming risk.
