Misinformation is no longer just a societal issue—it’s an economic and strategic risk. From disrupting financial markets to eroding corporate reputations, the pervasive spread of false information is reshaping how businesses and governments operate. CEOs and senior executives must address this challenge with robust strategies that combine transparency, proactive communication, and stakeholder engagement. The World Economic Forum’s Global Risks Report 2025 underscores the urgency of tackling AI-driven disinformation, a risk that threatens to destabilise societies and economies alike. Is your organisation prepared to navigate this fragmented digital landscape.