The UK Government is getting ready to roll out its Covid-19 track and trace smartphone app, which it hopes will support its fight against the coronavirus pandemic that is sweeping the country.
My thoughts on strategy, communications and digital and technology, and how it’s creating opportunities and transforming service delivery in businesses and governments.
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The UK Government is getting ready to roll out its Covid-19 track and trace smartphone app, which it hopes will support its fight against the coronavirus pandemic that is sweeping the country.
The importance of effective communications in helping to manage the Coronavirus outbreak.
The Government’s plans to regulate content and police the internet might be over-ambitious if it doesn’t empower its regulator.
Apple’s Design Chief Jony Ive announced last week that he was leaving Apple to set up LoveFrom, a new venture that will, of course, focus on product design. His first client will be his current employer Apple.
Building digital services is complicated, it takes time and money, and the journey to delivery is full of risk.
Getting the service or technology adopted though is all about setting and managing expectations. For too many products though, the communications happens just before the go-live, when public relations and marketing is commissioned. But is this right? Can communications and engagement better support in the managing of risk during the design and development stages? After all, experience isn’t just set by the interaction with a product, expectations are met, or not, by what users are told before the go-live, by the narrative that is set and promoted.
Start-ups get a lot of attention. It's a big and busy ecosystem, challenging businesses in many sectors.. Where there's Financial Services there are #FinTech start-ups, where there's Medical and Healthcare there are #MedTech start-ups and in Agriculture or Marketing sector there are #AgTech and #MarTech start-ups.
We are at the beginning of a new year and after the past year the work is starting 2017 with a sense of trepidation.
That said, where there are challenges for some, there are opportunities for others.