Has the value of celebrity endorsements in politics dropped? Considering how little influence they had in helping Harris of the Democrats win the US Election, the answer is yes. What voters want is relatability and authenticity.
The Return of 'America First': How to Communicate Strategic Re-Alignment To Trump’s Business Protectionist Policies?
The US has elected Donald J Trump as it’s 47th President in a bitterly fought election. His policies and control of the Senate are likely to re-shape how America works, lives and influences the world. Businesses now have to re-align their strategies and communications in order to trade in the world’s biggest market. Here are five strategy and strategic communications recommendations to help businesses minimise the incoming risk.
Building Trust Is the Key to Unlocking High-Growth Sectors
McKinsey's ‘The Next Big Arenas Of Competition’ report outlines 18 key areas and sectors the firm believes will shape the world by 2040 and deliver strong financial and societal returns. To secure this, start-ups and companies in these arenas and sectors must invest in building trust and their reputation. Reputation will help unlock value and growth.
How News Avoidance Is Reshaping Reputation Strategy: Critical Insights for Business Leaders, Investors, and Government Decision-makers
The Reuters Institute for the Study of Journalism published an article this week that discussed the growing trend of news avoidance amongst specific audience groups. The establishment of ‘news avoidance’ is having a profound implication not just for governments but also for businesses and their efforts to build and manage their reputations.
Navigating Venture Capital in 2024: Strategic and Reputational Insights for Investors and Startups
In today’s rapidly evolving venture capital landscape, aligning business strategies with reputation-building activities is critical for reducing risk and capturing new opportunities. This article delves into the importance of strategic reputation management for both investors and startups, particularly in high-growth sectors like quantum computing, life sciences, and AI. By focusing on transparency, sustainable growth, and trust-building, businesses can enhance their perception and position themselves for long-term success. Read the full article to gain actionable insights and strategies for thriving in this competitive market.
BBC Cuts to Hardtalk and Newsnight: How Axing Respected Journalism Damages the UK’s Global Reputation and Media Ecosystem
The BBC announced earlier this week that its Hardtalk show, presented by Stephen Sackur and broadcast on the BBC News Channel in the UK and internationally on BBC World News, was being axed.
While the BBC is in a difficult place because of its treatment by the previous Conservative government, who held the view that the license fee was outdated and biased against them, as a public service broadcaster, cutting respected news and journalism programmes is creating an environment that damages the UK and its image and reputation abroad.
How to Build Trust with Ethical AI in Life Sciences: Essential Strategies for Healthcare and Technology Leaders
'AI & Data in Life Sciences: An Ethical Conundrum?’ An event that focused on the rapidly evolving world of healthcare and life sciences, the groundbreaking advances of artificial intelligence (AI), how this technology can be leveraged to improve diagnostics and service delivery to patients and the importance of healthcare and life sciences companies to build their own trust and reputation.
Maximising the UK Industrial Strategy: A Guide for Business Leaders, Investors, and Policymakers
Today, the UK government published its Industrial Strategy Green Paper, a public consultation that asks businesses to' help shape the industrial strategy.’ Timed to coincide with the International Investment Summit, the Green Paper presents the government’s vision for driving long-term economic growth. Yet, while it is being unveiled at a gathering of international investors, the UK must support the creation of a corporate venture capital ecosystem that can support UK innovation that can deliver growth.
Sequoia Capital’s Evolving Investment Strategy: Why Reputation Matters for Tech Start-Ups and VC Firms
Sequoia Capital is evolving. It's business model, investment strategy and reputation has generated healthy returns and built a technology ecosystem that infleunces our everyday and we now take for granted.
Explore how Sequoia Capital’s strong reputation is shaping the success of tech start-ups and learn why reputation is crucial for securing funding, attracting talent, and strategic growth. This blog is ideal for founders, investors, VCs and CVCs looking to leverage trust and credibility to boost valuations and long-term success in the venture ecosystem.