All tagged reputation management

Corporate Misinformation: How Elon Musk Targetted Verizon

In an era where misinformation spreads faster than facts, companies must be prepared to defend their reputation against targeted attacks—especially when they come from high-profile individuals with vast online influence. The recent controversy involving Elon Musk and Verizon’s $2.4 billion FAA contract is an example of how social media can be weaponised to undermine competitors. Musk’s comments on X (formerly Twitter) not only questioned Verizon’s technology but also influenced public perception, investor confidence, and even regulatory discussions.

This blog explores how corporate misinformation can harm corporate reputation, what businesses can learn from Verizon’s situation, and a structured approach to protecting public and stakeholder trust in the face of digital disinformation.

Why General Counsel and Communications Advisors Must Work Together

Legal wins mean nothing if your company loses trust. In today’s fast-moving world, reputation is as valuable as compliance. Many companies still let legal teams dictate messaging, but failing to integrate strategic communications with legal counsel can cost businesses their credibility, investors, and long-term success. From Boeing’s crisis fallout to Microsoft’s M&A triumph, this article explores why General Counsel (GC) and strategic communications must collaborate to navigate legal risks while safeguarding trust, reputation, and stakeholder confidence. Boards that fail to act risk financial and reputational losses that far outweigh any legal victory.

CB Insight 'State of Venture 2024' Report: Insights and Advisory

Venture capital is evolving rapidly, with AI, fintech, and climate tech dominating investment flows. According to CB Insights’ State of Venture 2024 report, global VC funding has hit an eight-year low, but key sectors and regions are still thriving. While the US, UK, and parts of Asia attract strong investment, China, Canada, and Germany face declines. As governments refine policies and start-ups adapt to investor demands, 2025 presents both challenges and opportunities for venture-backed innovation.

How News Avoidance Is Reshaping Reputation Strategy: Critical Insights for Business Leaders, Investors, and Government Decision-makers

The Reuters Institute for the Study of Journalism published an article this week that discussed the growing trend of news avoidance amongst specific audience groups. The establishment of ‘news avoidance’ is having a profound implication not just for governments but also for businesses and their efforts to build and manage their reputations.

How to secure Venture Capital in a Volatile Economy: The Critical Role of Reputation Management

American venture capital firms are making fewer deals. They are, as has been said before, keeping their investment powder dry for now. They are risk averse and seek opportunities where trust and reputation are factored into the business plan. But what can start-ups and companies looking for investments do to reassure VCs and other investors? I outline some initial strategic and tactical thinking and activities.