All tagged strategic communications

The Return of 'America First': How to Communicate Strategic Re-Alignment To Trump’s Business Protectionist Policies?

The US has elected Donald J Trump as it’s 47th President in a bitterly fought election. His policies and control of the Senate are likely to re-shape how America works, lives and influences the world. Businesses now have to re-align their strategies and communications in order to trade in the world’s biggest market. Here are five strategy and strategic communications recommendations to help businesses minimise the incoming risk.

How News Avoidance Is Reshaping Reputation Strategy: Critical Insights for Business Leaders, Investors, and Government Decision-makers

The Reuters Institute for the Study of Journalism published an article this week that discussed the growing trend of news avoidance amongst specific audience groups. The establishment of ‘news avoidance’ is having a profound implication not just for governments but also for businesses and their efforts to build and manage their reputations.

How to fix the misunderstandings of strategy

Every company, government and investor has a strategy. Every organisation will have hundreds of strategies, but many of these guiding documents are not strategies. Many are not even aligned with a vision or destination but are instead a collection of tactical activities that fail to deliver true value. Here are some tips to help unlock strategic rewards.

How to secure Venture Capital in a Volatile Economy: The Critical Role of Reputation Management

American venture capital firms are making fewer deals. They are, as has been said before, keeping their investment powder dry for now. They are risk averse and seek opportunities where trust and reputation are factored into the business plan. But what can start-ups and companies looking for investments do to reassure VCs and other investors? I outline some initial strategic and tactical thinking and activities.